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WiTT (We’re in This Together) is a purpose-driven health tech company on a mission to eliminate the non-clinical barriers that prevent patients—especially those facing cancer and other chronic conditions—from getting the care they need. Through a unique combination of fintech and social connectivity, WiTT empowers patients to request help, mobilize their communities, and access critical support like transportation, meals, or financial aid.
Hardt partnered with WiTT to lead a full rebrand and website overhaul that would clarify their value, deepen trust with stakeholders, and lay the foundation for scale. From strategy to creative execution, we helped translate WiTT’s vision into a cohesive brand and digital presence that’s as innovative and human-centered as the platform itself.
WiTT's new brand identity.
As WiTT's creative partner, we worked to capture the emotional nuance and mission-driven clarity at the heart of their platform. Rooted in compassion, equity, and empowerment, WiTT’s refreshed identity reflects a bold vision: to help patients overcome the non-clinical barriers that too often stand in the way of care. From logo to typography to palette, every element was designed to feel warm, modern, and human—elevating WiTT as a trusted ally for patients, providers, and partners alike.
Logo designed by Laurel Gregory.
WiTT's new website.
The redesigned WiTT website reimagines how healthcare innovation is communicated online. Built to resonate with multiple audiences—including patients, donors, and healthcare providers—the new site simplifies complex concepts into an intuitive, emotionally compelling experience. We focused on conversion-friendly messaging, data storytelling, and clear pathways to action, while reinforcing WiTT’s leadership in addressing Social Determinants of Health. The result: a website that’s as functional as it is mission-forward.
See the live site at www.wittforever.com
